IV JORNADAS AEOS - FUNDACIÓN BBVA
Tuesday 29th and Wednesday 30th November, 2016
Marqués de Salamanca Palace (headquarters of the Fundación BBVA)
Paseo de Recoletos 10, Madrid
Open to the public, the biennial conferences organised by the Spanish Association of Symphony Orchestras and the BBVA Foundation provide a unique forum in which to reflect upon how and in which direction orchestras must evolve in the context of our constantly changing society, with the help of expert speakers from Spain and abroad.
- Tuesday 29th november, 2016
- 10:00h-10:45h: Registration
- D. Rafael Pardo
Director of the BBVA Foundation
- Dª Ana Mateo
President of the Spanish Association of Symphony Orchestas
Teaching Artists; Changing the Future of Audiences and Art
Opening speech by Eric Booth. Professor, actor, businessman and consultant, Eric is a leading expert in teaching artistry and musical education in the United States.
The communication of culture in the context of the digital revolution
Without a doubt one of the areas in our society that has changed the most as a result of the technological revolution has been communication and the media. We propose to motivate a debate in which the point of departure will be the role of media and the communication of culture in an era which moves at the speed of light and in which contents are being forced to become more and more simple.
The creation of an online community for the classical music sector
Bettina Mehne, co-founder of HELLO STAGE
- Luis Suñén, ePublisher, music critic and writer.
- Ignacio Elguero, RNE.
- Berna Gonzalez Harbour, journalist and author.
- Ángel Mestres, arts manager and professor.
- Chair: Juan Lucas, director of the magazine Scherzo.
The orchestra in the mirror
This session will be devoted to the analysis of the new personal tools and skills needed by all the people working in an orchestra at all levels given the evolving role of orchestras in present day society.
- Remedios Torrijos, professor of the Department of Human Resources of the business school Instituto de Empresa, Madrid.
- Renate Boch, President of the European Federation of National Youth Orchestras.
- Gretchen Amussen, Director for External Affairs and International Relations at the Paris Conservatoire.
- Mark Gillespie, Creative Director & General Manager of the Youth Orchestra of the Americas YOA.
- Simon Webb, General Manager of the BBC Philharmonic Orchestra.
- Sue Hoyle, Director of the Clore Leadership Programme.
“Mosaico de Sonidos”
Presentation of this unique social inclusion project that is currently being developed by 14 Spanish symphony orchestras and which is also supported by Plena Inclusión (Spanish national organisation representing people with special needs) and the Fundación BBVA.
- Mikel Cañada and participants in the project.
- Wednesday 30th november, 2016
Programming and audiences
Who do orchestras perform for? Do they know who their audience is? Do they take their tastes into account? This session is devoted to analysing current trends in the programming of classical music together with other models of interacting with the audience and new concert formats that have appeared as a result of the search for an innovative and fresh way of programming. This will be complemented by a presentation of a detailed survey undertaken in France to discover what are the traits that characterise orchestra audiences and for what reasons do these audiences attend concerts.
Musical education entertainment: a tool for developing orchestras.
- Mercedes Albaina Hernández, professor at the Musikene music school and Deusto University.
"Challenging the listener". an analysis of the trends and their consequences in music programming.
- Miguel Ángel Marín, Musicology professor in Universidad la rioja y director of the department of music at the Fundación Juan March.
“Saying the same in other words”. The challenges of contemporary music, the growth of crossover and new concert formats.
- Federico Hernández, Artist manager, Harrison Parrot London.
Seeing the Forest for the Trees.
Presentation of one of the most ambitious sociological research surveys ever conducted in the French cultural sector of audiences of symphonic concerts.
- Philippe Fanjas, Director of the Association Française des Orchestres.
- Xavier Zunigo, representante de ARISTAT, the agency that carried out the survey.
Enhancing the concert experience for audiences.
This presentation will review a range of artist-involved projects undertaken within the "Understanding Audiences" programme of the Guildhall School London.
- John Sloboda, Research Professor at the Guildhall School of Music & Drama, London.
- 13:00h-14:00h: End of Conference
*Programme subject to change.
Registrations from the 17th to the 23th of November
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